Digital Expanding 'Video Universe,' The Question Is How Much

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Well, if you read PJ Bednarksi’s “VidBlog” Wednesday, you already know this publication is in transition. In fact, this is the last edition of “VidBlog” — and Online Video Daily, for that matter —
before MediaPost integrates its video coverage into a new daily omnibus covering all digital media and platforms: Digital News Daily. What makes video different than the rest of that mix, is it isn’t
a medium or a platform, but a media content format or experience. As a result, it’s also been one that’s been hard for the industry to categorize or define. A good example of that is two reports I
received over the past couple of days — Kleiner Perkins’ Mary Meeker’s most updated deck, and Magna Global’s 2017 Programmatic Report.

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